Social Media
Here are some of the social media campaigns I created for United Way of Miami-Dade. In addition, I created all copy for all posts across Twitter, Instagram, Instagram Stories, Facebook and LinkedIn from 2018-2020.

95th Anniversary Social Media Toolkit

Giving Tuesday Toolkit

Branding

I also create branding, sometimes from the ground up.

One of my most recent projects was for Witty Tours Italy, a Roman tour guide who I helped pivot into a virtual tour guide in times of COVID. I created the company name, website, domain, Facebook and Instagram Accounts, strategized content, created an editorial calendar, EventBrite page, PayPal account, LinkTree page and engaged with potential customers.

Some results in just one month:
Increased Instagram Reach by: 975% (with just 12 posts)
Increased Facebook Reach by: 8.8K% (with just 10 posts)

I also created an FAQ and with a few sessions, taught the client how to schedule posts on Later, created a passwords list, taught her the dos and don’ts of social media posting, and helped her filter through what kinds of photos increase engagement. With my guidance, she can now post on her own. She increased her virtual tours to 6 a week and is seeing an increase in revenue because of my advice to require payment upfront (vs. a donation-based model).

I also laid the groundwork for her to continue her client retention via regular monthly newsletters via MailChimp.

Want to learn how I can help you build your brand? Email me today!